Google Advertising, also known as Google Ads or PPC (pay-per-click), is an online advertising platform where advertisers bid to display brief advertisements, service offerings, or video content within the Google ad network to web users. You pay only when a user clicks on your ad.

Google Advertising can rapidly increase the visibility of your business online, driving targeted traffic to your website, increasing leads, and potentially boosting sales. It’s especially useful for reaching your specific audience precisely when they’re searching for related services or products.

The cost can vary widely based on factors such as the competitiveness of your keywords, the geographic area targeted, and the quality of your ad campaigns. You set your own budget, so you can spend as much or as little as you want.

Google offers several types of ad campaigns, including Search Network campaigns, Display Network campaigns, Shopping campaigns, Video campaigns, and App campaigns, each suited to different business goals and audience engagement strategies.

Some immediate traffic increases can be seen as soon as your ads start running, but it typically takes several weeks to optimize the campaigns and see consistent performance in terms of lead generation or sales.